Sound practical tips here for the Auto Car deal & Distributor sector. Reviewing the communications I receive all I can say that some major manufacturer chains don't do this well!
Another observation- the amount of data the car manufacturers collect from each car adds tremendous potential to use for the good of both motorists, car owners , the auto industry and everyone impacted by cars and drivers.
More advanced auto equity programs are based on proprietary algorithms built upon thousands of data points including summarized credit information, consumer demographics and psychographics and other types of data to determine ranking of consumers in the best equity positions. This allows dealers to identify equity hand raisers and then determine the best sales and lending package. Consumers produce mountains of data every day. Digging though the piles of available information to find the data that truly can make a difference often leads to a state of “analysis paralysis.” However, by utilizing a data solutions provider who has already aggregated the most useful information from the Big Data universe, you can quickly get your hands on the marketing data that really matters – the data that will have a direct impact on your bottom line.
http://loyalty360.org/loyalty-today/article/10-types-of-data-making-an-impact-in-the-auto-industry
