The context of the title is that of marketing. 

Media-rich analytics combined with internal data, major surveys, other external data could lead to marketing data paralysis.

A prognosis to avoid that condition is to use analytics platforms that bridge the divide between IT CMO, CPO and and line of business management. 

A combination of

  1.  Information consumers ( managed by IT) and (supervised by but arms length from IT):-
  2. Information creators
  3. Information analysts 

Data democratisation for marketing without data paralysis