"There are a couple of things which are challenging.  There is always an urge within the organisation to maintain status quo, try things that worked before.  There is also a lack of understanding on what advanced analytics can do and that it depends on breaking down functional silos and barriers.  The power and the money will flow from connecting things we have not connected before and uncovering correlations and causals that we did not know existed before."

Rick Davis VP, Head of Enterprise Analytics & Applications, The Kellogg Company

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