If the connected home be a person's digital castle then Amazon's ambitions should startle every digitally transforming innovator.
Insurers planning prevention rather than cure and other digital giants plotting the convergence of sensors, the Internet of Things, connected people & assets and the delivery of services.
But none of these companies can match Amazon for ambition. A year ago, it announced a dizzying array of new consumer devices, all of them embedded with its Alexa voice-activated assistant — including its first “smart” microwave oven. This week it repeated the trick, with another batch of gadgets at low prices. They include a ring that you tap to start a conversation, and AI built into the frames of glasses. Amazon’s headlong dash into so many new pieces of hardware has made it the anti-Apple. Forget about carefully crafting a product in secret until it has been brought to a point of perfection, with a lofty price tag to match: Amazon is all about rapid experimentation and cut-throat prices.